Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing
Science
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Documentation for package ‘Robyn’ version 3.12.1
Help Pages
| Robyn-package | Robyn MMM Project from Meta Marketing Science |
| adstock_geometric | Adstocking Transformation (Geometric and Weibull) |
| adstock_weibull | Adstocking Transformation (Geometric and Weibull) |
| decomp_plot | Evaluate Models and Output Results into Local Files |
| df_curve_reach_freq | Robyn Dataset: Reach & frequency simulated dataset |
| dt_prophet_holidays | Robyn Dataset: Holidays by Country |
| dt_simulated_weekly | Robyn Dataset: MMM Demo Data |
| hyper_limits | Check hyperparameter limits |
| hyper_names | Get correct hyperparameter names |
| mic_men | Michaelis-Menten Transformation |
| model_decomp | Core MMM Function |
| pareto_front | Evaluate Models and Output Results into Local Files |
| plot.robyn_allocator | Budget Allocator |
| plot.robyn_refresh | Build Refresh Model |
| plot.robyn_save | Export Robyn Model to Local File [DEPRECATED] |
| plot_adstock | Adstocking Transformation (Geometric and Weibull) |
| plot_saturation | Hill Saturation Transformation |
| print.robyn_allocator | Budget Allocator |
| print.robyn_inputs | Input Data Check & Transformation |
| print.robyn_models | Robyn Modelling Function |
| print.robyn_outputs | Evaluate Models and Output Results into Local Files |
| print.robyn_read | Import and Export Robyn JSON files |
| print.robyn_refresh | Build Refresh Model |
| print.robyn_save | Export Robyn Model to Local File [DEPRECATED] |
| print.robyn_write | Import and Export Robyn JSON files |
| prophet_decomp | Conduct prophet decomposition |
| Robyn | Robyn MMM Project from Meta Marketing Science |
| robyn_allocator | Budget Allocator |
| robyn_calibrate | Robyn Calibration Function - BETA |
| robyn_clusters | Clustering to Reduce Number of Models based on ROI and Errors |
| robyn_converge | Check Models Convergence |
| robyn_csv | Evaluate Models and Output Results into Local Files |
| robyn_immcarr | Evaluate Models and Output Results into Local Files |
| robyn_inputs | Input Data Check & Transformation |
| robyn_load | Export Robyn Model to Local File [DEPRECATED] |
| robyn_mmm | Core MMM Function |
| robyn_onepagers | Evaluate Models and Output Results into Local Files |
| robyn_outputs | Evaluate Models and Output Results into Local Files |
| robyn_plots | Evaluate Models and Output Results into Local Files |
| robyn_read | Import and Export Robyn JSON files |
| robyn_recreate | Import and Export Robyn JSON files |
| robyn_refresh | Build Refresh Model |
| robyn_response | Response and Saturation Curves |
| robyn_run | Robyn Modelling Function |
| robyn_save | Export Robyn Model to Local File [DEPRECATED] |
| robyn_train | Train Robyn Models |
| robyn_update | Update Robyn Version |
| robyn_write | Import and Export Robyn JSON files |
| run_transformations | Michaelis-Menten Transformation |
| saturation_hill | Hill Saturation Transformation |
| set_default_hyppar | Set default hyperparameters |
| set_holidays | Detect and set date variable interval |
| transformations | Michaelis-Menten Transformation |
| transform_adstock | Adstocking Transformation (Geometric and Weibull) |
| ts_validation | Evaluate Models and Output Results into Local Files |